Startup Best Practices 

If you want to turn a technology Startup into a Scaleup then you have to start with a good foundation. There are three things that are essential to having this good foundation; product/market fit, sufficient financing, and great leadership. This section of the website takes a look at a few perspectives on how you can adopt startup best practices.

Market Development

One of the areas in which many technology entrepreneurs struggle is thinking that there is a market for something they have developed. This leaves them with a product in search of a market. We have spent a lot of time analyzing these situations and have started looking more closely at buyer behaviour and how buyers react to change. This has led to an examination of the forces that act on buyers; the triggers to innovation, the barriers and the forces of competitive differentiation. These are all fundamental parts of Market Development and startup best practices.

Leadership and Management 

There’s a great debate out there about what leadership is and what management is. Some people define leadership as setting the vision, communicating the vision, and motivating people around the vision. Management is seen as planning, organizing, staffing, directing, and controlling. Of course with these definitions,, everyone wants to be seen as a leader and not as a manager. You have to start with strong management skills in order to then be able to develop leadership skills. These are fundamental for successful strategy execution.


If you want to grow a world-class company you’ll need regular infusions of capital to support growth.. This section looks at best practices in the finance area including benchmarks, revenue forecasting, bootstrapping and venture capital.

Personal Productivity

And finally, in terms of getting stuff done, there is personal productivity. Topics here range from focusing to failing successfully, goal setting, time management and emotional intelligence. Yes, you read it right, emotional intelligence; not the favourite subject of STEM professionals but often the thing that separates the very successful from the successful.