The Narwhal Project
Helping tech founders figure out how to scale efficiently
Fractional CFO
We take on the role of fractional CFO to help founders figure out business strategy, how to go to market, develop forecasts and OKRs, measure and report results, and assist in fundraising.
Growth Efficiency
We help software, managed service and tech enabled service companies drive a superlative rate of return by implementing plans for high growth with a high level of capital efficiency.
What makes us different is research. The Narwhal Project has spent over 20 years researching the underlying factors essential to creating world-class technology companies, primarily in the software sector. Our objective has been to understand how companies can accelerate their growth in an efficient manner, thus reducing the risk born by the founder while delivering best in class rates of return. We have produced over forty research papers on the subject of scaling up. The following three summarize much of our research.
Scaleup Math for Efficient Growth
%
M&S 33% of next year’s revenue
%
Losses less than 10% of revenue
%
A 50% growth rate
%
Capital 50% of Revenue
To get a 16 times return of capital
Triggers and Barriers to Innovation
If you think you have a great business or product idea, your success will depend in part on how well you understand your prospective customer. Listening closely to your customers will tell you what business you are in.
The thing about customers is that they don’t talk very loudly and sometimes they won’t talk to you at all. Customers won’t tell you what they want, what you should create or what gets in the way of making a purchase. They might not even know that what you have is something they need.
What you need is a framework to help you listen to customers, to understand what triggers them, what barriers stop them, and how they view your competition. That’s what we’re going to give you in this book: a framework to help you understand your prospective customers’ triggers and barriers – how they think, what they feel, and how your idea relates to their lives.
Triggers & Barriers is all about how to listen to customers so that you can understand their behaviour and capitalize on it to make your business a resounding success.